Real estate market trends investors should know about

Staying informed about the latest trends in the South African real estate market is essential for investors.

Antonie Goosen, founder and principal of Meridian Realty says these trends offer valuable insights that can guide smart investment decisions in this ever-changing property landscape.

Shift Towards Residential Properties

“With the COVID-19 pandemic, there has been an increased demand for residential properties as more people prioritize homeownership and larger living spaces,” says Goosen. “The pandemic has accelerated this trend as more people seek larger living spaces, home offices, and outdoor areas. Suburbs in cities like JohannesburgPretoria, and Cape Town are seeing increased demand, with families and professionals looking for a better quality of life outside the bustling city centres.”

Rise of Mixed-Use Developments

Mixed-use developments are gaining popularity in South Africa. “Investors should pay attention to the growth of mixed-use developments. These projects combine residential, commercial, and retail spaces, creating self-sustaining communities. Areas like Sandton in Johannesburg and Century City in Cape Town are prime examples where such developments are thriving, offering convenient lifestyles and attracting a diverse range of tenants.”

Increasing Demand for Sustainable Properties

Sustainability is becoming a crucial factor in real estate investments. “There is a growing demand for eco-friendly and energy-efficient properties. Buyers and tenants are more conscious of their environmental footprint and the cost savings associated with green buildings. Properties with solar panels, rainwater harvesting systems, and energy-efficient appliances are becoming highly desirable.”

Growth in Affordable Housing Sector

The affordable housing sector is seeing significant growth. “Government initiatives and private sector investments are driving the development of affordable housing projects. Investors should consider this segment, especially in urban areas with a high demand for affordable housing. This not only provides a stable rental income but also contributes to social development.”

Interest Rate Fluctuations

“Changes in interest rates by the South African Reserve Bank can significantly impact the real estate market. We have experienced this firsthand during the COVID-19 pandemic when record low interest rates led to an increase in demand for properties.  Investors should therefore monitor interest rate movements as they affect mortgage rates, affordability and sale and rental demand.”

Political Stability & Good Governance

“Political stability and government policies regarding property rights, land ownership, and real estate regulations can influence investor confidence and market dynamics. The Western Cape’s property market has (for example) outperformed the other provinces in recent years.  This is partly linked to the perception that the province is well governed.”

Increasing Popularity of Remote Workspaces

The rise of remote working has influenced property preferences. “With more companies adopting remote or hybrid work models, there is a growing demand for properties that can accommodate home offices. Investors should look for properties with flexible spaces that can be used as offices, study areas, or multi-purpose rooms to attract tenants and buyers.”

Revival of the Rental Market

The rental market is experiencing a revival. “With the higher interest rates we are seeing a resurgence in the rental market. Young professionals and students are returning to cities, driving demand for rental properties. Investors should consider areas with high rental demand, such as university towns and business districts, to capitalize on this trend.”

Technology and PropTech Innovations

Technological advancements are transforming the real estate industry. “PropTech innovations are streamlining property management, sales, and leasing processes. Investors should leverage technologies like: virtual tours, online property management platforms, and smart home systems to enhance their property offerings and improve operational efficiency.”

Focus on Security and Lifestyle Amenities

Security and lifestyle amenities are increasingly important to property buyers and renters. “Gated communities, secure estates, and properties with lifestyle amenities like gyms, pools, and communal spaces are in high demand. Investors should consider properties with enhanced security and desirable amenities to attract high-quality tenants and buyers.”

Regional Market Differences

Investors should be aware of regional market differences across South Africa. “Each region has its unique market dynamics,” Goosen explains. “For instance, the Western Cape is known for its strong tourism and expatriate market, while Gauteng remains the economic powerhouse with high demand for residential and commercial properties. Understanding these regional trends can help investors make more targeted and profitable investments.”

Goosen outlines key trends in the South African real estate market that investors should be aware of. From the shift towards suburban living and the rise of mixed-use developments to the increasing demand for sustainable properties and the revival of the rental market, these trends offer valuable opportunities for strategic investments in a dynamic market environment.

Article courtesy of property24